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Brilliant Book Marketing, Valentine’s Freebies & amazing Author Earnings Survey
14 February 2014

Joanna Penn and Penny Courtney marketing day Joanna Penn and Penny Courtney marketing day

Brilliant Book Marketing, Valentine’s Freebies & amazing Author Earnings Survey – the facts and figures trad publishers didn’t want you to see!

Joanna Penn’s Book Marketing Seminar

Last Saturday, Joanna and colleague Penny Courtney held a wonderfully info-packed one day course in Waterloo called ‘how to market your book’. Packed with fellow self-publishers, it was an enlightening, inspiring and entertaining seminar, and I went away with several new ideas for my fiction as well as a head full of PR and marketing facts. For instance – the summary at the bottom of this blog is just a microcosm of what we covered during the day. Do go see her website for more info on these and other wonderful snippets of info certain to make every self-publisher’s mouth water! Just got to do it now!

Pic of Joanna and me and co

 

Amazing Author Earnings Survey

OMG this is the report the self-pub world has been talking about this week. You will marvel at some of the statistics. For instance, if you take the top 100 bestsellers on amazon, and divide them up into who published them, the Big 5 (Hachette, Macmillan, Penguin/RandomHouse, & Simon and Schuster) come out as a much less appealing option for authors than anyone ever thought! I’ve signed up for the next report too – can’t hurt to get a bigger picture view of the ever changing world of self publishing, eh? Mind you – who amongst us would actually turn down a six figure contract? Click here for full report.

 

OTHER NEWS

-          How Self-Published Authors May Track Readers on Social Media | Self-Publishing Advice RiWiSi 1

Really useful piece about how to trace readers who buy your books but don't sign up to email list. Click here for more.

 

-          Why self-publishing is the best choice for non-fiction books  - great Self-Publishing Advice from a pet author about why she left her traditional publishers.

Click here for more.

 

STEAMY CHAPTER UPDATE  & VALENTINE’S FREEBIE EBOOKS

Specially for Friday’s Valentine’s Day, I’m setting up two freebies –

-          The Valentine’s Surprise – originally written for QVC readers – is going to be free on Amazon. It’s the short story of finding your Sir Galahad, no matter what age you are it’s never too late! If you’ve read it and loved it, I would really appreciate your kind review on amazon or goodreads! Click here to find it – the freebie begins on Saturday 15th till Wednesday 19th. (Nb it’s for amazon kindle – if you don’t have a kindle, you can get a kindle app for smartphone, tablet or even your laptop.)

-          Pic of valentine’s surprise

 

-          Plus the new steamy chapter – Hawaiian Escape Extra – Helen and Allesandro in Tuscany – is going to be available as a free download from my website too! You just have to sign up for the regular newsletter on my home page to hear how to get it. Everyone signing up this week will be sent the secret code and link to get the pdf version of Steamy Chapter 20! (beware – adult content! Lol)

Plus – don’t forget there will be tons of romance themed freebies on amazon this weekend too!

Full info on my titles below, all on Amazon.

Have a great week! And don’t forget to check out the main RiWiSi on my new QVC UK blog out today, xxx. Click ‘blog’ tab at top for more info.

Best wishes

Debs

X

PS – Summary of Book Marketing pointers are below.

Pps Follow me on twitter @debbieflint

Pic of my two books

Hawaiian Affair Steamy or Hawaiian Affair PG versions are both available on Amazon in either eBook or paperback.

Hawaiian Escape, the prequel is also available on Amazon in eBook or paperback.

(‘Hawaiian Retreat – Helen’s Story’ is coming in the Summer. ‘Hawaiian Escape’ steamy chapter due out 14th February.)

Till the Fat Lady Slims is my 2002 weight loss book all about eating like slim people do, following Food Freedom technique.

The Valentine’s Surprise is a short story proving it’s never too late to find your Sir Galahad! And will be on offer on Valentine’s weekend as a freebie on Amazon.

 

Book marketing seminar – highlights

-- DO WRITE MORE BOOKS – it’s far and away the key to more sales - we hear it over and over again. Eg Russell Blake, who publishes a new full length novel every 6 weeks or so.

- H M Ward is a hot romance writer, she writes New Adult (as opposed to young adult - basically it's like young adult but slightly older, 18-21, and story is about sex for first time) - she sold 1.5million books since 2011. Wow! Has had tons of New York Times bestsellers. The reason is - she's so prolific. She releases a new book = 20000 word novellas only - every TWO AND A HALF WEEKS! This ties in with the 30-60-90 day algorithms on amazon - where you stay near the top of their list of promoted items if your books are selling, and you drop off if nothing new comes out to keep your titles in demand. Go see www.sexyawsomebooks.com - she speaks in the young adult vernacular there too.

- DO add a link in back of every book to take people direct to your website - with eBooks, that should click thru direct to your ‘subscribe to my newsletter’ page

- DO look at foreign markets - Germany is now where the US was in 2011 - eBooks exploding - Joanna is translating hers into German and Italian and Spanish. Russian is the 3rd biggest eBook market in the world. Mandarin is for the Chinese market - that's where Jo's spending time - including tweeting according to their time zone. She's got an interview with an INDIAN AUTHOR on her website. In Germany recently, the top 10 bestsellers were all self-published.

- DO use podcasts and vlog's - video blogs - it's another 'appointment to view' - reason for people to keep coming back to you and your site/resources

- EG one guy has made it huge cos he does short stories every month on his website which he READS - uploads an mp3 copy of  a weekly story recorded on smartphone, easy to listen to and download. It's built him a huge audience and of course it knocks on to his eBook sales.

- DO Google book bloggers/the name of author who's like you. Email them bloggers and ask them if they’d like to see a copy of your book to review.

Go to www.thecreativepenn.com for more info.

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