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Emily Harvale - Guest Blog Update; the latest from a self-publishing success tale.
13 December 2013

FOLLOWING LAST WEEK'S RIWISI FEATURE ON SELF-PUBLISHING FOR BEGINNERS, I THOUGHT IT'D BE TIMELY TO ASK EMILY HARVALE FOR AN UPDATE ON HER EARLIER SUMMER GUEST BLOG. AS A SUCCESSFUL SELF-PUBLISHED AUTHOR HERSELF, WHAT'S HAPPENED IN THE LAST FEW MONTHS?

FROM EMILY HARVALE 

Debbie asked me to do an update for her RiWiSi blog, on what has happened since my post in August. ‘Er ... not much,’ I said. Then I thought about it and I realised that wasn’t strictly true.

Since the end of August, I’ve released another book, Carole Singer’s Christmas and I’ve also written and published two stories for a little book I’ve called, Christmas Wishes.

I made Christmas Wishes free for five days, on Amazon to say, ‘Thank You,’ to my lovely fans and readers.  I wanted to show how much I appreciate them buying my books. After all without them I wouldn’t be able to tell you that, since the beginning of September I’ve sold a further 8,000+ eBooks! For me, this relationship goes both ways and it was wonderful to be able to say, ‘Thanks!’

But although this freebie wasn’t about numbers or promotion, on this occasion, it did provide me with some interesting information. It seemed to confirm what many others have been saying recently; that freebies don’t have the clout they once did.

I’ve only done one freebie before and if you’ve read my previous post, you’ll know that it was that free promotion, in December 2012 that really made my books start selling. Over 12,000 free eBooks were downloaded over a two day period and sales shot up when the promotion ended.

The Christmas Wishes freebie was for five days – because I wanted as many of my readers as possible, to benefit from it. Even so, only 2,982 free eBooks were downloaded. Now I should say here that Christmas Wishes is NOT a novel; it’s two short stories totalling around 20,000 words. Short stories are never as popular as novels or novellas so I didn’t expect anywhere near the number of downloads as before but even so, bearing in mind that many of those downloads would have been my genuine fans, that means that there really weren’t that many ‘new’ readers who downloaded it.

I haven’t done a freebie for promotional purposes since last year and I definitely wouldn’t do one for promotion, now. If it’s your first book though and you’re an unknown writer – as I was last year – I still think they may be a way to make your book visible.

Amazon has now brought out a new marketing/promotional tool: the discount deal. This is where your book has to be priced at £1.99 (UK) or above for 30 days, after which time you can reduce it via a discount deal and have the price increase over a period of days. Like the free promotion, your book has to be enrolled in kdp select but people are saying that this is now the way to drive new readers to your books. I haven’t done one yet so I can’t comment but it does make sense, I think.

What else have I done? Well, I’ve replaced my old website with a shiny new one! I can upload videos to this one and I have started using the fabulous http://animoto.com/  to make amusing little book trailers. Check out my website if you’d like to see a couple of them. http://www.emilyharvale.com/home Animoto is free, or you can pay a few pounds and have the ability to make longer videos – which is what I have done. It’s easy and it’s fun!

And that’s about it. My next book is out in January and I firmly believe that having several books available for readers to buy, is still the best marketing there is!

Wishing you a MERRY CHRISTMAS and a PROSPEROUS NEW YEAR!

Love, Emily xx

© 2013 Emily Harvale

 THANK YOU EMILY! 

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