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Tracy Bloom Author interview - 'Noone Ever Has Sex on a Tuesday' romantic comedy best-seller tells all! Plus self-publishing seminar. And only 5 weeks till my next novel is out!
25 October 2013

Tracy Bloom - best-selling author Tracy Bloom - best-selling author

 

Tracy Bloom Interview – and Competition!

Best-selling author and chart-topper, romantic comedy writer Tracy Bloom has kindly offered the chance to win signed copies of her first two titles – the comp is on my QVC Blog this week,– go here to enter and to read more about her own personal success story.

The fascinating tale behind Tracy’s rise to best-selling success show that it wasn’t overnight – and that she worked really hard to hone her craft, come up with what she calls a ‘killer title’ (we agree!) – and how having an agent was a key to opening some doors but not others. Read her full story here – as she relates what happened in her life, before and after the Writers & Artists’ Self-publishing Seminar 2012. A year later, she’s done so well they’ve asked her to be a speaker at this year’s event! (Booking info below.)

   

Tracy Bloom started writing when she moved temporarily to the USA for her husband's job, leaving behind a dream career shopping for rollercoasters for the UK's leading theme parks. She enrolled in a Creative Writing evening class in Connecticut and began work on her romantic comedy, NO-ONE EVER HAS SEX ON A TUESDAY, writing mostly during her son's afternoon nap. She acquired an agent who secured several foreign rights deals but never managed to get a deal with a major publisher in the UK. Returning back to live in England, Tracy decided the time was right to try self-publishing. After much research, including attending the 2012 Writers and Artists Self- Publishing in The Digital Age conference, her novel was released on Amazon via the White Glove programme in April 2013.  During June, it achieved #1 Best Selling e-book status for three weeks, gaining over a thousand reviews. Tracy has since released her second book, SINGLE WOMAN SEEKS REVENGE, which so far has achieved the #2 ranking.

Noone Ever Has Sex on a Tuesday’ is this week’s Book of the Week.

 

“Never has a one-night stand led to such chaos!

Childhood sweethearts Matthew and Katy agree they must never see each other again after they end up in bed together following a school re-union.
So all is forgotten... until eight months later…”

Fab reviews and still riding high at the top of the charts, Tracy has been asked to talk at this year’s Writers and Artists Self-Publishing conference on November 2nd in central London.(more info below)

Here I talk to Tracy about her success, and if she has any guidelines for new authors!

                  

Q. Ok so give us the blow by blow account – what was it like to finally achieve that success every author dreams of?!

A. The weeks as I watched my book began its climb up the Amazon charts are actually now a bit of a blur. It seems an impossible dream when you’re buried somewhere deep at 6,000 plus that you are ever going to get anywhere. Then you start to rise as some of your marketing hits and your first reviews trickle in. I love getting reviews; even the inevitable bad ones. The fact that someone is bothered enough to write down that fact that your book made them laugh-out-loud still astounds me. The numbers were starting to get exciting by the time we applied for an Amazon promotion. I think I must have been well in the top 1,000 by then. Amazon agreed to include my book in a June promotion and on the first day I watched it rocket up until it scraped into the top 100. I messaged my agent on a Saturday – that’s how happy I was. By Monday it was at number 4 and I cried. I documented on my website what I did that day to celebrate if you want to get it blow by blow. However, as my husband was away, we saved the champagne for Wednesday, by which time it was number 2 (ten o’clock that night saw me swaying in the garden singing Robbie Williams songs at the top of my voice). The following Sunday morning saw me awake in the early hours, so I decided to peek at the Amazon chart, just to check. There it was at number 1! The best selling book that I wrote. I did manage to get back to sleep…but not for long. There was celebrating to be done!

And so now I’m looking forward to being the other side of the fence and being a speaker at the same conference that kick started me in to gear a year earlier. I’m hoping it will give me chance to not only pass on some of the things I have learnt along the way but also perhaps help kick start others into taking the plunge.

 

Q. Which part of the PR do you think was most impactful?

I ran an online survey that came back with the result that Tuesday was the least likely day that people have sex! I issued a press released that got covered in 2 national newspapers as well as got me on to two local radio stations. 


Q. Did you notice how each successive event increased sales at all?

Not particularly - I don't believe that marketing/pr drives sales directly but it is really important in driving awareness so that when a potential customer does see your book online or in a store they already know about it which makes them more likely to buy.

 

Q How easy was it to get your agent? How much writing had you done prior to attending the 2012 conference?

A. I followed the standard route of submitted 3 chapters and a synopsis to agents I thought would be interested in representing me. Prior to the conference I had written two books. 

Q. What’s the White Glove programme on Amazon?

A – Only for writers with agents, you’re then eligible for a special service, involving greater promotion for your titles – the idea being that having an agent is naturally a filter for good writing! This is exclusive to agents and provides support to self-published authors in the form of preparing manuscripts ready for publication and the possibility of inclusion in Kindle promotions.

Q.How did PR coverage and social media help?

A. - At some point during my journey I’d read a book proclaiming social media was not essential for the successful self-publisher. Indeed Joanna Penn had said at the conference that, despite her love of Twitter, it is only to be embarked on if you take it to heart and enjoy it. With this in mind I set about forming my marketing plan which included plenty of local marketing, targeting of book bloggers and a toe in the water of social media since, prior to February, I had no presence on Twitter or Facebook, nor did I have my own website. I also had my sights set on a national PR campaign off the back of running a survey that would indeed prove that Tuesday was the least popular day of the week to have sex! The marketing was painstaking and time-consuming as I tailored everything individually to whoever I was trying to convince to talk about my book. As boring as it was at times, it worked. Four local papers covered my story, I appeared on four radio stations, my book was reviewed by some of the best book blogging website for my genre and my survey got me in The Sun, The Star and several major websites.


Q. What was involved in contacting the local papers, radio and tabloids etc?

A. In most instances I contacted them myself. It meant I could tailor my pitch individually depending on what I thought would be the thing that would grab their attention make them want to talk about my book. I believe in going for it and understanding that the media need stuff to talk about, you just have to work out what it is about you and your book which is most newsworthy.

 

Q. How do you think self-publishing has changed in the past twelve months?

A. I think this year has been about the evolvement of choice. Writers now have a number of options in terms of getting their work to an audience. It is no longer the obvious first choice to try and get a traditional publishing deal. Self-publishing is equally viable if you have the right book and the right skills or you can find others with the right skills to support you. The potential rewards are also now on a par with traditional publishing making it a very attractive option.

 

Q. Any advice for a complete newcomer - any tips or what WONT work in your opinion, based on your experience?
A. Be as objective as you can. Think like a consumer. Ask people who know nothing about you or your book what they think of your title and your cover. Listen to what they say and don't be afraid to change things if they are not working

 Tracy Bloom and books for competition

 

 

Competition on my QVC Blog

To go into the random draw to win two signed copies of Tracy’s first titles, Noone Has Sex on a Tuesday and Single Girls’ Revenge, just leave me a comment on my QVC Blog – click here to be redirected and just post it in the comments section at the bottom,  saying you’d like to be entered. Full T&C’s here. Entries close midday on Thursday 1st November, winner announced in 2nd Nov blog and notified individually.

Tracy’s new books will be out

Connect with Tracy on Twitter @TracyBBloom and take a look at her website here.

 

WRITERS’ & ARTISTS SELF PUBLISHING IN THE DIGITAL AGE – ONE DAY SEMINAR, NOV 2nd.

This year’s seminar is nearly upon us! But at a very reasonable £95, I’ve decided to go and will look forward to hearing more from Tracy as she’s one of the key speakers on the day. The day will include a talk from Kobo's Diego Marano and Amazon's Jon Fine on the tips, tools and services available that can help you sell more books, a Q & A with self-publishing guru Alison Baverstock, whilst bestselling writer, speaker and entrepreneur Joanna Penn gives you industry-leading tips on marketing and selling your book, alongside interviews with bestselling self-published authors. Maybe see you there?!

It’s based at Imperial College, Exhibition Rd, London SW72AZ, 9.30-5pm, November 2nd.

Go here to book and to see the whole programme.

 

And finally – a fraction of cover reveal for my new novel – the countdown continues!

Well as regulars will know, my own second novel – the prequel to steamy first romance, Hawaiian Affair – will be published on 28th November – that’s just 5 weeks away!

COVER REVEAL UPDATE – The full front cover will be unveiled on Friday 22nd November – but in the meantime, here’s one of the first options, which got turned down, but will give you a tiny idea of what it will look like! Tantalising! Lol.

 

HINT OF NEW COVER REVEAL

Meanwhile, go here to get my first novel, Hawaiian Affair, which has now got avge 95% score over 181 reviews on amazon! Whoop!

 

Next week –

Mary Jane Hallowell’s eagerly anticipated first romance novel, a charming contemporary romance about passion between two ex-lovers rekindled in the romantic surroundings of picturesque Cornwall – a special offer, next weekend only! (1st-3rd Nov).

To Touch a Rainbow

To read my QVC BLOG go here – and don’t forget to leave me a comment on any of the above! Just scroll down to the bottom and voila, you can post!

Best wishes

Debs

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